Total Transformation

Marketing Workshop

In New Orleans – Nov 8th & 9th

This workshop will be an intensive, hands-on program focused 100% on marketing your practice.

The workshop is designed for those who want to take their practices to a much higher level.

There will be no lecturing. No powerpoint presentations. And no CLE credit.

This workshop is not for everyone.

So read on to see if it sounds like it’s for you.

The Crux

This is a hands-on, small group workshop focused on dramatically improving your marketing results, by creating the crucial foundational system that every law firm needs.

You will leave the event having created a unique, powerful marketing message and having configured the technology needed to support it.

You don’t need a website to benefit from this workshop, but if you have one we’ll show you how to deploy the marketing assets you’ll create for use on your website.

This is a hands-on, small group workshop focused on dramatically improving your marketing results, by creating the crucial foundational system that every law firm needs.

You will leave the event having created a unique, powerful marketing message and having configured the technology needed to support it.

You don’t need a website to benefit from this workshop, but if you have one we’ll show you how to deploy the marketing assets you’ll create for use on your website.

Who will be helping you during the workshop?

This workshop will be taught by me (Ernie Svenson) and Megan Graham.

What’s special about this workshop?

You have probably been following me for a while, trying to implement some of the things I’ve recommended.

But you haven’t gotten as much traction as you wanted, right?

Well, that’s because you need to set aside time to work on your practice.

Ideally, you need to do it away from the distractions that are part of your everyday home life.

And if you’re going to work on your practice you’ll need guiding hands to help you get more done, and get it done quickly.

A small group workshop is the only way that’s going to happen. So that’s why we created the Total Transformation Workshop.

Who is this event for?

This is a special event but it’s NOT for everyone.

If you’re serious about growing your practice AND you can make the investment of time and money that’s required, then this workshop is right for you.

Here’s who this event is designed to help:

  • Anyone who wants to market their services in a dignified, thoughtful way
  • Someone looking to dramatically improve their marketing results, so that you get more high-quality clients and get them in a steady, manageable flow
  • Anyone who has struggled to get business, especially folks who are introverted and feel awkward going to networking events
  • Anyone who has struggled with online marketing, especially if you’ve been paying a high monthly fee for lead generation services (e.g. Findlaw etc.)
  • Anyone who wants to create a powerful marketing machine that’s an asset that you own forever, eliminating the need to pay monthly fees to aggressive, cheesy marketing services
  • Someone starting a new practice, either out of law school or by leaving a firm you don’t operate to start one that you own and operate

This event is NOT for public sector lawyers or anyone not in private practice.

It’s for people who need to drum up their own clients and want to do it as effectively, and tastefully as possible.

Here’s a 2-minute video highlight reel of our last workshop in New Orleans.

Check it out and get a better feel for the amazing impact that this workshop has had for other lawyers just like you.

If you attend you’ll make significant progress in a very short period of time.

But only if you’re ready and COMMITTED.

Unfortunately, not everyone is committed.

But if you feel like you are ready to catapult your marketing to the level, then we encourage you to apply.

Who this is not for?

The Total Transformation Workshop isn’t for everyone….

If you’re serious about growing your practice AND you can make the investment of time and money that’s required, then this workshop is right for you.

It’s NOT for lawyers who only want to make tiny adjustments in how they practice. (If you want massive improvement, then you have to make major adjustments.)

This program isn’t for lawyers who think that they can revolutionize their practice in just a few weeks. Or just a few months. In short, it’s not for lawyers who are desperately greedy or wildly unrealistic.

And remember…

Admission will be limited to 10 people AT MOST.

Course Curriculum

Introduction

  • Welcome!
  • 30-Minute “Discovery Call” with Ernie

Fundamentals of Strategic Marketing

  • Introduction to Marketing
  • What Lame Marketing Looks Like
  • Why Clients Don’t Trust You
  • 9 Keys to Trust Building
  • Fundamentals of Proper Marketing
  • Introduction To Direct Response Marketing

Before the Workshop

  • 7 Common Website Problems
  • A Lawyers Guide to Direct Response Marketing
  • Magic Insight -Marketing Message Builder
  • Lead Magnets: A Trust-Building Tool

Lead Magnets & Email Sequences

  • What is a Lead Magnet & Why You Need One
  • Sample Lead Magnet – Divorce Lawyer (General)
  • Sample Lead Magnet – Divorce Lawyer (Men Only)
  • Sample Lead Magnet – Construction Law
  • Sample Lead Magnet – Bankruptcy Attorney
  • Sample Lead Magnet (2 Versions) – Appellate Lawyer
  • Sample Lead Magnet – Sexual Abuse Cases
  • Lead Magnet Brainstorming Questionnaire

Referral Marketing

  • Powerhouse Referral Marketing
  • Referral Marketing – Key Takeaways

One Week Before Workshop

  • Pre-Event Webinar – StoryBrand Exercise

At The Workshop

  • StoryBrand One Liner – Message Builder
  • LinkedIn Profile Worksheet

After Workshop

  • Emailing Your Lead Magnet To Referral Sources

Click below to apply for the upcoming Total Transformation Marketing Workshop.

Applicants will be given priority based on when they applied (i.e. earlier applicants will be selected before later applicants)